Seo

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Gushakisha moteri ishakisha (SEO) ninzira yo kunoza ubwiza n'ubunini bwurubuga kurubuga cyangwa urupapuro rwurubuga ruva kuri moteri zishakisha. SEO yibasira traffic itishyuwe (izwi nka "naturel" cyangwa "organic" ibisubizo) aho kuba traffic traffic cyangwa traffic yishyuwe. Imodoka itishyuwe irashobora guturuka muburyo butandukanye bwo gushakisha, harimo gushakisha amashusho, gushakisha amasomo, [2] gushakisha amakuru, hamwe na moteri ishakisha ihagaritse.

Nuburyo bwo kwamamaza kuri enterineti, SEO ireba uburyo moteri zishakisha zikora, algorithms yateguwe na mudasobwa igena imyitwarire ya moteri ishakisha, icyo abantu bashakisha, amagambo ashakisha cyangwa ijambo ryibanze ryanditse muri moteri zishakisha, hamwe na moteri zishakisha zikundwa nababigenewe. SEO ikorwa kuko urubuga ruzakira abashyitsi benshi bava kuri moteri ishakisha mugihe imbuga za interineti ziri hejuru kurupapuro rwibisubizo bya moteri ishakisha (SERP).

noneho guhinduka mubakiriya

Seokaos SEO

Amateka[edit | hinyanyura inkomoko]

Abashinzwe urubuga hamwe nabatanga ibintu batangiye guhitamo imbuga za moteri zishakisha hagati ya za 90, kuko moteri yambere yishakisha yatondekaga Urubuga rwa mbere. Ku ikubitiro, banyarubuga bose bari bakeneye gusa kohereza adresse yurupapuro, cyangwa URL, kuri moteri zitandukanye zohereza urubuga rwikurikiranya kururwo rupapuro, gukuramo amahuza kurundi rupapuro rwarwo, no gusubiza amakuru aboneka kurupapuro kugirango yerekanwe. . Inzira ikubiyemo igitagangurirwa cya moteri ishakisha gukuramo page no kuyibika kuri seriveri ishakisha. Porogaramu ya kabiri, izwi nka indangagaciro, ikuramo amakuru yerekeye page, nk'amagambo arimo, aho aherereye, n'uburemere ubwo ari bwo bwose bw'amagambo yihariye, kimwe n'amahuza yose urupapuro rurimo. Aya makuru yose noneho ashyirwa muri gahunda yo gutembera kumunsi wanyuma.

Ba nyir'urubuga bamenye agaciro k'urwego rwo hejuru kandi rugaragara mu bisubizo bya moteri ishakisha, bitanga amahirwe ku ngofero yera ndetse n'ingofero y'umukara SEO. Nk’uko impuguke mu by'inganda Danny Sullivan ibivuga, imvugo ngo "gushakisha moteri ishakisha" ishobora kuba yaratangiye gukoreshwa mu 1997. Sullivan avuga ko Bruce Clay ari umwe mu bantu ba mbere bamenyesheje iryo jambo.

Ubusobanuro bwambere bwo gushakisha algorithms bwashingiye kumakuru yatanzwe na webmaster nkijambo ryibanze meta tag cyangwa dosiye yerekana muri moteri nka ALIWEB. Ibimenyetso bya Meta bitanga umurongo wa buri paji. Gukoresha metadata kugirango werekane urupapuro rwasanze bitaribyo byizewe, ariko, kubera ko umuyobozi wurubuga yahisemo ijambo ryibanze muri meta tag bishobora kuba ari ugusobanura neza ibirimo kurubuga. Amakuru adahwitse, atuzuye, kandi adahuye muri meta tags yashoboraga kandi yatumaga page ikurikirana kugirango ishakishe ntaho ihuriye. [7] [ushidikanya - kuganira] Abatanga ibikubiyemo kurubuga nabo bakoresheje ibiranga bimwe mubisobanuro bituruka kuri HTML y'urupapuro bagerageza gutondeka neza moteri zishakisha. Kugeza mu 1997, abashakashatsi ba moteri yubushakashatsi bamenye ko abakoresha urubuga barimo gukora ibishoboka kugirango bashyire ku rutonde neza muri moteri yabo ishakisha, kandi ko bamwe mu bayobozi b'urubuga banakoreshaga urutonde rwabo mu bisubizo by'ishakisha bakuzuza impapuro n'amagambo y'ingenzi cyangwa adafite akamaro. Moteri zishakisha hakiri kare, nka Altavista na Infoseek, zahinduye algorithm kugirango zibuze abayobora urubuga gukoresha urutonde.

Mu gushingira cyane kubintu nkubwinshi bwijambo ryibanze, byari byonyine bigenzurwa numuyobozi wurubuga, moteri zishakisha hakiri kare zahohotewe no gukoreshwa nabi. Kugirango utange ibisubizo byiza kubakoresha, moteri zishakisha zagombaga guhuza kugirango urupapuro rwibisubizo rwerekane ibisubizo byubushakashatsi bufite akamaro, aho kuba impapuro zidafitanye isano zuzuyemo ijambo ryibanze ryibanze ryurubuga rutemewe. Ibi byasobanuraga kuva mu kwishingikiriza cyane ku bucucike bw'ijambo kugera ku buryo bwuzuye bwo gutanga amanota y'ibisobanuro. Kubera ko intsinzi no gukundwa na moteri yishakisha bigenwa nubushobozi bwayo bwo gutanga ibisubizo bifatika kubushakashatsi ubwo aribwo bwose, ibisubizo bidafite ireme cyangwa ibisubizo bidafite aho bihuriye bishobora gutuma abakoresha bashaka andi masoko yubushakashatsi. Moteri zishakisha zashubije mugutezimbere algorithm igoye, hitawe kubintu byongeweho byari bigoye kubashinzwe kuyobora.

Ibigo bikoresha tekinoroji ikabije birashobora gutuma imbuga zabo zabakiriya zibuzwa kubisubizo byubushakashatsi. Mu 2005, ikinyamakuru Wall Street Journal cyatangaje raporo ku isosiyete yitwa Traffic Power, bivugwa ko yakoresheje tekiniki zishobora guteza akaga kandi ikananirwa guhishurira abakiriya bayo izo ngaruka. Ikinyamakuru Wired cyatangaje ko isosiyete imwe yareze umunyarubuga na SEO Aaron Wall kubera kwandika ibijyanye n'iryo tegeko. Nyuma ya Matt Cutts wa Google yemeje ko Google mu byukuri yabujije traffic traffic na bamwe mu bakiriya bayo.

Imashini zimwe zishakisha nazo zageze mu nganda za SEO, kandi ni abaterankunga n'abashyitsi kenshi mu nama za SEO, imbuga za interineti, n'amahugurwa. Imashini nini zishakisha zitanga amakuru nubuyobozi bufasha mugutezimbere urubuga. Google ifite porogaramu ya Sitemaps ifasha abanyarubuga kumenya niba Google ifite ikibazo cyo kwerekana urubuga rwabo kandi ikanatanga amakuru kubyerekeye traffic traffic ya Google kurubuga. Ibikoresho bya Bing Webmaster bitanga inzira kubashinzwe gutanga urubuga no kugaburira urubuga, kwemerera abakoresha kumenya "igipimo cyo gukurura", no gukurikirana urupapuro rwurubuga.

Muri 2015, byavuzwe ko Google itezimbere kandi igateza imbere gushakisha mobile nkigikoresho cyingenzi mubicuruzwa bizaza. Mu gusubiza, ibirango byinshi byatangiye gufata ubundi buryo ku ngamba zabo zo kwamamaza kuri interineti.

Isano na Google[edit | hinyanyura inkomoko]

Mu 1998, abanyeshuri babiri barangije muri kaminuza ya Stanford, Larry Page na Sergey Brin, bakoze "Backrub", moteri ishakisha yashingiye kuri algorithm y'imibare kugirango bagaragaze ko imbuga za interineti zizwi. Umubare wabazwe na algorithm, PageRank, ni umurimo w'ubwinshi n'imbaraga z'imiyoboro yinjira. PageRank iragereranya amahirwe yuko page yatanzwe izagerwaho numukoresha wurubuga utabishaka kurubuga, hanyuma agakurikira amahuza kuva kurupapuro rumwe kurundi. Mubyukuri, ibi bivuze ko amahuza amwe akomeye kurenza ayandi, nkurupapuro rwo hejuru rwa PageRank birashoboka cyane ko rwagerwaho nurubuga rutunguranye.

Seo-optimisation

Page na Brin bashinze Google mu 1998. Google yakwegereye abayoboke b'indahemuka mu mubare w'abakoresha interineti biyongera, bakunda igishushanyo cyayo cyoroshye. Ibintu bitari kurupapuro (nka PageRank hamwe nisesengura rya hyperlink) byafatwaga nkibintu biri kurupapuro (nk'ijambo ryibanze inshuro, ibimenyetso bya meta, imitwe, amahuza n'imiterere y'urubuga) kugirango Google ishobore kwirinda ubwoko bwa manipulation bugaragara muri moteri ishakisha ibyo byarebaga gusa kurupapuro rwibintu kurutonde rwabo. Nubwo PageRank yari igoye gukina, abayobora urubuga bari bamaze gukora ibikoresho byubaka amahuza hamwe na gahunda yo guhindura moteri ishakisha Inktomi, kandi ubu buryo bwagaragaye ko bukoreshwa no gukina PageRank. Imbuga nyinshi zibanze ku guhana, kugura, no kugurisha amahuza, akenshi kurwego runini. Zimwe muri izo gahunda, cyangwa guhuza imirima, byagize uruhare mu gushiraho ibihumbi n’ibihumbi hagamijwe gusa guhuza imiyoboro.

Kugeza 2004, moteri zishakisha zari zarashyizemo ibintu byinshi bitamenyekanye muri algorithm zabo kugirango bigabanye ingaruka ziterwa no guhuza imiyoboro. Muri Kamena 2007, Saul Hansell 'The New York Times' yatangaje ko Google ikurikirana imbuga za interineti ukoresheje ibimenyetso birenga 200 bitandukanye. Imashini zishakisha ziyobora, Google, Bing, na Yahoo, ntizerekana algorithms bakoresha kugirango bakurikirane urupapuro. Bamwe mu bakora imyitozo ya SEO bize uburyo butandukanye bwo gushakisha moteri ishakisha, kandi basangiye ibitekerezo byabo. Patenti zijyanye na moteri zishakisha zirashobora gutanga amakuru kugirango yumve neza moteri zishakisha. Muri 2005, Google yatangiye kwiha ibisubizo by'ishakisha kuri buri mukoresha. Ukurikije amateka yabo yubushakashatsi bwabanje, Google yakoze ibisubizo kubakoresha kwinjira.

Mu 2007, Google yatangaje ubukangurambaga burwanya imiyoboro yishyuwe yohereza PageRank. Ku ya 15 Kamena 2009, Google yatangaje ko bafashe ingamba zo kugabanya ingaruka z’ibishushanyo bya PageRank bakoresheje ikiranga nofollow ku murongo. Matt Cutts, injeniyeri uzwi cyane muri software muri Google, yatangaje ko Google Bot itazongera gufata imiyoboro iyo ari yo yose, mu buryo bumwe, kugira ngo ibuze abatanga serivisi za SEO gukoresha nofollow mu gushushanya amashusho ya PageRank. Nkibisubizo byiyi mpinduka imikoreshereze ya nofollow yatumye umwuka wa PageRank uhinduka. Mu rwego rwo kwirinda ibyavuzwe haruguru, abajenjeri ba SEO bakoze ubundi buryo busimbuza tagi zidakurikijwe hamwe na JavaScript itemewe bityo bikemerera gushushanya PageRank. Byongeye kandi, ibisubizo byinshi byatanzwe birimo gukoresha iframes, Flash na JavaScript.

Ukuboza 2009, Google yatangaje ko izakoresha amateka y’ishakisha ry’urubuga rw’abakoresha bayo bose kugira ngo itange ibisubizo by'ishakisha. Ku ya 8 Kamena 2010, hashyizweho uburyo bushya bwo kwerekana urubuga rwitwa Google Caffeine. Yashizweho kugirango yemere abakoresha kubona ibisubizo byamakuru, inyandiko zihuriro nibindi bikubiyemo vuba nyuma yo gutangaza kuruta mbere, Google Caffeine yahinduye uburyo Google yavuguruye indangagaciro kugirango ibintu bigaragare vuba kuri Google kuruta mbere. Nk’uko byatangajwe na Carrie Grimes, injeniyeri ya software yatangaje Caffeine kuri Google, "Cafeine itanga ibisubizo bishya 50 ku ijana mu gushakisha ku rubuga kuruta icyerekezo cyacu giheruka ..." kugerageza gukora ibisubizo byubushakashatsi mugihe kandi gifite akamaro. Amateka abayobozi b'urubuga bamaranye amezi cyangwa imyaka bahindura urubuga kugirango bongere urutonde. Hamwe no kwiyongera kwamamare yimbuga nkoranyambaga hamwe na blog moteri iyobora yagize icyo ihindura kuri algorithms zabo kugirango ibintu bishya bishyire vuba mubisubizo by'ishakisha.

Muri Gashyantare 2011, Google yatangaje ivugurura rya Panda, rihana imbuga za interineti zirimo ibintu byakuwe ku zindi mbuga n'inkomoko. Amateka yimbuga za interineti zandukuye ibintu hagati yazo kandi zungukirwa nu rutonde rwa moteri ishakisha kwishora muri iyi myitozo. Icyakora, Google yashyize mu bikorwa sisitemu nshya ihana imbuga ibirimo bidasanzwe. Google Penguin 2012 yagerageje guhana imbuga za interineti zikoresha uburyo bwa manipulative kugirango zongere urutonde rwazo kuri moteri ishakisha. Nubwo Google Penguin yerekanwe nka algorithm igamije kurwanya spam y'urubuga, yibanda rwose kumasano ya spammy [34] mugupima ubuziranenge bwurubuga amahuza aturuka. Ivugurura rya Google Hummingbird 2013 ryagaragaje impinduka ya algorithm yagenewe kunoza imikorere y’ururimi kavukire ya Google no kutwumva

Uburyo[edit | hinyanyura inkomoko]

Kubona urutonde[edit | hinyanyura inkomoko]

Moteri zishakisha ziyobora, nka Google, Bing na Yahoo!, Zikoresha igikurura kugirango ushakishe paji kubisubizo byabo bya algorithmic. Urupapuro ruhujwe nizindi page zishakisha moteri zimpapuro ntizigomba gutangwa kuko ziboneka mu buryo bwikora. Yahoo! Ububiko na DMOZ, ububiko bubiri bukomeye bwafunzwe muri 2014 na 2017, byombi byasabye koherezwa mu ntoki ndetse no gusubiramo abantu. Google itanga Google ishakisha Google, kuberako ibiryo bya XML bishobora kugenwa kandi bigatangwa kubuntu kugirango impapuro zose ziboneke, cyane cyane impapuro zidashobora kuvumburwa no guhita ukurikira amahuza [38] hiyongereyeho URL yohereza URL. Yahoo! mbere yakoraga serivisi yishyuwe yishyuye yemeza kugendana ikiguzi kuri buri kanda; [40] ariko, iyi myitozo yahagaritswe mumwaka wa 2009.

Shakisha moteri ishakisha irashobora kureba ibintu byinshi bitandukanye mugihe ukurikirana urubuga. Urupapuro rwose ntabwo rwerekanwe na moteri ishakisha. Intera y'urupapuro ruva mu mizi y'ubuyobozi bw'urubuga rushobora nanone kuba impamvu yo kumenya niba impapuro zigenda.

Muri iki gihe, abantu benshi barimo gushakisha kuri Google bakoresheje igikoresho kigendanwa. Mu Gushyingo 2016, Google yatangaje impinduka nini ku buryo bwo kugenzura imbuga za interineti maze itangira gukora indangagaciro zabo zigendanwa-mbere, bivuze ko verisiyo igendanwa y'urubuga runaka ihinduka intangiriro y'ibyo Google ishyira mu rutonde rwabo. Muri Gicurasi 2019, Google yavuguruye moteri yerekana imashini zabo kugirango ibe verisiyo yanyuma ya Chromium (74 mugihe cyo gutangaza). Google yerekanye ko bazahora bavugurura moteri ya Chromium itanga verisiyo iheruka. Ukuboza 2019, Google yatangiye kuvugurura umurongo wumukoresha-umukozi wa crawler yabo kugirango yerekane verisiyo ya Chrome iheruka gukoreshwa na serivisi yabo yo gutanga. Gutinda kwari ukwemerera banyarubuga umwanya wo kuvugurura code yabo yashubije bot yihariye Umukoresha-Agent. Google yakoresheje isuzuma kandi yumva yizeye ko ingaruka zaba nkeya.

Kurinda kunyerera

Ingingo nyamukuru: Ibipimo byo gukumira robot

Kugira ngo wirinde ibintu bitifuzwa mu bipimo by'ishakisha, abayobora urubuga barashobora gutegeka igitagangurirwa kudakurikirana amadosiye cyangwa ububiko runaka binyuze muri dosiye isanzwe ya robots.txt mu bubiko bw'imizi ya domaine. Byongeye kandi, urupapuro rushobora kuvanwaho muburyo bwububiko bwa moteri yubushakashatsi ukoresheje meta tag yihariye ya robo (mubisanzwe <meta name = "robot" ibirimo = "noindex">). Iyo moteri ishakisha isuye urubuga, robots.txt iherereye mububiko bwimizi niyo dosiye yambere yikurikiranya. Idosiye ya robots.txt noneho irasesengurwa kandi izigisha robot kubijyanye nimpapuro zitagomba gukururwa. Nka moteri ishakisha moteri ishobora kubika kopi yiyi dosiye, irashobora rimwe na rimwe gukurura impapuro webmaster adashaka gukurura. Urupapuro mubisanzwe rwabujijwe gukururwa harimo kwinjira mumapaji yihariye nko kugura amakarita yo kugura hamwe nibirimo ukoresha nkibisubizo byubushakashatsi bivuye mubushakashatsi bwimbere. Muri Werurwe 2007, Google yihanangirije abayobozi b'urubuga ko bagomba kwirinda kwerekana ibisubizo by'ishakisha ry'imbere kuko izo mpapuro zifatwa nka spam yo gushakisha. Muri 2020 Google yarengeje izuba risanzwe (kandi ifungura isoko-kode yabo) none irayifata nkibitekerezo ntabwo ari amabwiriza. Kugirango umenye neza ko impapuro zitashyizwe ku rupapuro-urwego rwa robo ya robo meta tag igomba gushyirwamo.

Kongera icyamamare

Uburyo butandukanye burashobora kongera kumenyekanisha urubuga mubisubizo byubushakashatsi. Guhuza umusaraba hagati yimpapuro zurubuga rumwe kugirango utange amahuza menshi kumpapuro zingenzi zishobora kunoza neza. Kwandika ibirimo bikubiyemo gushakishwa kenshi ijambo ryibanze ryibanze, kugirango bibe bifitanye isano nubwoko butandukanye bwibibazo byubushakashatsi bizongera umuvuduko. Kuvugurura ibirimo kugirango moteri ishakisha igende inyuma kenshi birashobora gutanga uburemere bwurubuga. Ongeraho ijambo ryibanze kurupapuro rwurubuga metadata, harimo titre yumutwe hamwe na meta ibisobanuro, bizakunda kunoza akamaro k'urutonde rwishakisha ryurubuga, bityo traffic yiyongere. URL yemewe ya paji y'urubuga igerwaho hifashishijwe URL nyinshi, ukoresheje ikintu cyemewe cya kanoniki [48] cyangwa ukoresheje 301 redirects irashobora gufasha kwemeza neza ko amahuza kuri verisiyo zitandukanye za URL zose zibara ugereranije nurupapuro rwerekana amanota yo gukundwa.

Na none, mubihe byashize Google itanga umwanya wambere mubintu bikurikira kuri SERP (Umwanya wo gushakisha moteri).

Verisiyo ya HTTPS (Urubuga rwizewe)

Urupapuro Umuvuduko

Amakuru yubatswe

Guhuza mobile

AMP (Urupapuro rwihuta rwa mobile)

BERT

Ingofero yera na tekinoroji yumukara[edit | hinyanyura inkomoko]

Tekinike ya SEO irashobora gushyirwa mubyiciro bibiri bigari: tekiniki amasosiyete akora moteri yubushakashatsi atanga inama nkigice cyiza ("ingofero yera"), kandi ubwo buhanga moteri ishakisha ntizemera ("ingofero yumukara"). Moteri zishakisha zigerageza kugabanya ingaruka zanyuma, murizo spamdexing. Abatanga ibitekerezo mu nganda bashyize mu bikorwa ubu buryo, hamwe n'ababikora babukoresha, nk'ingofero yera SEO, cyangwa ingofero y'umukara SEO. Ingofero zera zikunda gutanga ibisubizo bimara igihe kinini, mugihe ingofero z'umukara ziteganya ko amaherezo urubuga rwabo rushobora guhagarikwa by'agateganyo cyangwa burundu igihe moteri ishakisha ivumbuye ibyo ikora.

Tekinike ya SEO ifatwa nkingofero yera niba ihuye nubuyobozi bwa moteri ishakisha kandi nta buriganya. Nkuko amabwiriza ya moteri yubushakashatsi atanditswe nkurukurikirane rwamategeko cyangwa amategeko, iri ni itandukaniro ryingenzi kwitonderwa. Ingofero yera SEO ntabwo ari ugukurikiza amabwiriza gusa ahubwo ni ukureba niba ibirimo indangagaciro ya moteri ishakisha hanyuma urutonde rukaba arirwo rukoresha umukoresha azabona. Impanuro yingofero yera isubirwamo muri rusange nko gukora ibintu kubakoresha, ntabwo ari moteri yubushakashatsi, hanyuma bigatuma ibyo bikubiyemo byoroshye kugera kuri algorithms "igitagangurirwa" kumurongo, aho kugerageza gushuka algorithm kubyo igenewe. Ingofero yera SEO ni muburyo bwinshi busa niterambere ryurubuga rutezimbere kuboneka, nubwo byombi bidasa.

Ingofero yumukara SEO igerageza kunoza urutonde muburyo butemewe na moteri ishakisha, cyangwa birimo uburiganya. Tekinike imwe yumukara ikoresha inyandiko yihishe, haba nkumwandiko wamabara asa ninyuma, muri div itagaragara, cyangwa ihagaze kuri ecran. Ubundi buryo butanga urupapuro rutandukanye bitewe nurupapuro rusabwa nuwasuye umuntu cyangwa moteri ishakisha, tekinike izwi nka cloaking. Ikindi cyiciro rimwe na rimwe gikoreshwa ni ingofero yimyenda SEO. Ibi biri hagati yingofero yumukara ningofero yera, aho uburyo bukoreshwa bwirinda urubuga guhanwa ariko ntibigire uruhare mugutanga ibintu byiza kubakoresha. Ingofero yimyenda SEO yibanze cyane kunoza urutonde rwimashini ishakisha.

Moteri zishakisha zirashobora guhana imbuga bavumbuye bakoresheje uburyo bwingofero yumukara cyangwa imvi, haba mukugabanya urutonde rwabo cyangwa gukuraho urutonde rwabo mububiko bwabo bwose. Ibihano nkibi birashobora gukoreshwa haba mu buryo bwikora na algorithms ya moteri ishakisha, cyangwa no gusubiramo urubuga. Urugero rumwe ni ukuvana muri Gashyantare 2006 Google yakuyeho BMW Ubudage na Ricoh Ubudage kugira ngo ikoreshe ibikorwa by'uburiganya. Ibigo byombi, byasabye imbabazi byihuse, bikosora impapuro zababaje, hanyuma bisubizwa ku rupapuro rw’ibisubizo bya moteri ya Google

Ningamba zo kwamamaza[edit | hinyanyura inkomoko]

SEO ntabwo ari ingamba zikwiye kuri buri rubuga, kandi izindi ngamba zo kwamamaza kuri interineti zirashobora gukora neza, nko kwamamaza byishyuwe binyuze mumishahara kuri buri kanda (PPC), bitewe nintego zabakoresha urubuga. Ishakisha rya moteri ishakisha (SEM) nigikorwa cyo gushushanya, gukora no gutezimbere kwamamaza moteri yubushakashatsi. Itandukaniro ryayo na SEO ryerekanwe gusa nkitandukaniro riri hagati yishyuwe nuhembwa mbere yambere mubisubizo byubushakashatsi. SEM yibanda ku kumenyekana cyane kuruta akamaro; abategura urubuga bagomba gufata SEM ningirakamaro cyane hitawe kubigaragara nkuko benshi bagenda kurutonde rwibanze rwishakisha ryabo. Iterambere ryamamaza rya enterineti rishobora nanone guterwa no kubaka paji zo murwego rwohejuru rwo kwishora no kumvisha abakoresha interineti, gushyiraho gahunda zisesengura zifasha ba nyiri urubuga gupima ibisubizo, no kuzamura igipimo cyurubuga. [56] Mu Gushyingo 2015, Google yashyize ahagaragara impapuro zuzuye z’amapaji 160 y’Amabwiriza y’Ubuziranenge Bw’Ubushakashatsi, yerekanaga impinduka mu byo berekeza ku "kamaro" no gushakisha kuri telefoni. Mu myaka yashize, isoko rya terefone igendanwa ryaturikiye, rirenga ikoreshwa rya desktop, nk'uko byagaragajwe na StatCounter mu Kwakira 2016 aho basesenguye imbuga za miliyoni 2.5 basanga 51.3% by'impapuro zapakishijwe igikoresho kigendanwa. [58] Google yabaye imwe mu masosiyete akoresha kwamamara ry’imikoreshereze ya terefone mu gushishikariza imbuga za interineti gukoresha Google Search Console, Ikizamini cya Mobile-Friendly, cyemerera ibigo gupima urubuga rwabo ku bisubizo bya moteri ishakisha no kumenya uburyo byorohereza abakoresha. urubuga rwabo ni.

SEO irashobora kubyara inyungu ihagije kubushoramari. Nyamara, moteri zishakisha ntabwo zishyuwe kubushakashatsi bwimbaraga, algorithm zabo zirahinduka, kandi nta garanti yo gukomeza koherezwa. Bitewe no kubura ingwate no kutamenya neza, ubucuruzi bushingiye cyane ku modoka ishakisha moteri burashobora guhomba byinshi mugihe moteri zishakisha ziretse kohereza abashyitsi. Moteri zishakisha zirashobora guhindura algorithms, bikagira ingaruka kumurongo wurubuga rwishakisha, birashoboka ko byatakaza igihombo gikomeye cyimodoka. Nk’uko byatangajwe n'umuyobozi mukuru wa Google, Eric Schmidt, mu mwaka wa 2010, Google yahinduye algorithm irenga 500 - hafi 1.5 ku munsi. Bifatwa nkigikorwa cyubwenge kubakora kurubuga kugirango bibohore kwisunga moteri yubushakashatsi. Usibye kuboneka mubijyanye nurubuga rwabashakashatsi (byavuzwe haruguru), abakoresha urubuga rwarushijeho kuba ingenzi kuri SEO.

Amasoko mpuzamahanga[edit | hinyanyura inkomoko]

Tekinike ya optimizasiya ihujwe cyane na moteri ishakisha yiganje ku isoko. Imigabane yo gushakisha moteri yisoko iratandukanye ku isoko, kimwe no guhatana. Mu 2003, Danny Sullivan yavuze ko Google ihagarariye 75% by'ishakisha ryose. Ku masoko yo hanze y’Amerika, umugabane wa Google ukunze kuba munini, kandi Google ikomeje kuba moteri ishakisha ku isi hose guhera mu 2007. Kugeza mu 2006, Google yari ifite imigabane ku isoko 85-90% mu Budage. Mu gihe muri Amerika hari amajana n'amajana Group buy SEO Tools muri Amerika, mu Budage hari nka batanu gusa. Kugeza muri Kamena 2008, imigabane ya Google mu Bwongereza yari hafi 90% nk'uko Hitwise ibivuga. Iyo migabane yisoko igerwaho mubihugu byinshi.

Kugeza muri 2009, hari amasoko manini gusa aho Google itari moteri ishakisha. Mu bihe byinshi, iyo Google itayoboye isoko runaka, iba iri inyuma yumukinnyi waho. Ingero zigaragara cyane ku masoko ni Ubushinwa, Ubuyapani, Koreya y'Epfo, Uburusiya na Repubulika ya Ceki aho Baidu, Yahoo! Ubuyapani, Naver, Yandex na Seznam ni abayobozi b'isoko. Group Buy SEO

Gushakisha neza gushakisha amasoko mpuzamahanga birashobora gusaba ibisobanuro byumwuga kurupapuro rwurubuga, kwandikisha izina rya domaine hamwe nurwego rwo hejuru murwego rwo hejuru, hamwe no kwakira urubuga rutanga aderesi ya IP yaho. Bitabaye ibyo, ibintu by'ibanze byo gushakisha ibintu ni bimwe, tutitaye ku rurimi